What's in a name? In this case, the bottom line is $15 million, or $1 million a year for 15 years, but the message matters far beyond the money. Protective Life Corporation lending its name to Protective Stadium through a long-term sponsorship agreement with the Birmingham-Jefferson Convention Complex is more than a marketing deal. Protective didn't just give the new $174-million open-air multi-use stadium at Uptown a name. It gave us a lesson in how to protect this house. "T